Michelle Low Michelle Low

The Fractional CMO is #trending

It's not just a trend—it's a strategic shift driven by the need for agility and expertise without the immense cost.

Here's why flexible senior marketing leadership is #trending:


1. Access to Top-Tier Expertise for a Fraction of the Cost:
Hiring a full-time CMO can be a significant financial commitment, with salaries often exceeding $250,000 annually. A Fractional CMO provides the same high-level, strategic guidance for a fraction of that cost, allowing businesses to maximize their budgets.

2. Drive Measurable Growth:
According to research from Harvard Business Review, companies that used Fractional CMOs saw an average revenue growth rate of 29%, significantly outpacing the 19% growth of those without specialized marketing leadership.

3. Agility and Fresh Perspective:
In a landscape that changes daily, a Fractional CMO brings a wealth of experience from working with diverse clients and industries. They provide a fresh, objective perspective that can help a business adapt quickly and stay ahead of the curve.

This model is a game-changer for businesses that need to scale efficiently, fill a leadership gap, or simply get their marketing efforts aligned with revenue goals.

#FractionalCMO #Leadership #MarketingStrategy

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Michelle Low Michelle Low

Unpopular Opinion: Is AI taking over our marketer’s role?

While the headlines shout about job replacement, the reality is far more nuanced.
AI is not a threat—it's an evolution.

The real value of marketers will be in the uniquely human skills that AI can't replicate:
💡 Emotional Intelligence: Mentoring and motivating teams.
💡 Creative Strategy: Navigating complex problems and market shifts.
💡 Human-Centric Leadership: Building trust, culture, and connection.

Fractional CMOs can help you lead, strategize, and bring critical thinking and thought leadership to support you in growing your business.

#AI #FutureOfWork #FractionalCMO #Leadership #DigitalTransformation

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Michelle Low Michelle Low

The Evolution of a Marketer’s Role: From Generalist to AI-Powered Strategist

For years, the marketer’s role was a balancing act—juggling creative ideation, data analysis, campaign management, and project coordination.

Now, with the rise of AI, that role is evolving.

AI isn't here to replace the marketer; it's here to empower them. It's shifting the focus from manual execution to strategic oversight, and I am beyond excited for the now and the future.

The Past: The Jack-of-All-Trades Marketer

In the past, marketers spent significant time on repetitive, data-heavy tasks:

  • Building reports and spreadsheets.

  • Manually segmenting customer lists.

  • A/B testing every element of an email.

  • Writing countless versions of ad copy from scratch.

The Present: The AI-Powered Strategist

Today, AI automates these tasks, freeing up marketers to focus on what truly matters:

  • Creative Oversight: Directing the brand narrative and ensuring AI-generated content maintains the right tone and quality.

  • Strategic Vision: Interpreting AI insights to develop high-level strategies and identify new market opportunities.

  • Customer Empathy: Focusing on building authentic customer relationships and understanding human behavior beyond what the data says.

  • Innovation: Exploring new technologies and channels to stay ahead of the curve.

The marketer of the future will be a strategist, a creative director, and a human connection expert. AI will be their most powerful tool, not their replacement.

And for those concerned, don’t be. Consider how you reinvent your role to be the next AI-powered strategist.

#AI #Marketing #FutureOfMarketing #DigitalMarketing #MarTech #MarketingStrategy

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