FAQ
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What is a Fractional CMO and is it right for my business?
A Fractional CMO is a senior-level marketing leader you hire on a part-time basis. It's an ideal solution for growing businesses and startups that need strategic marketing oversight and executive-level expertise without the cost and commitment of a full-time, in-house Chief Marketing Officer. A Fractional CMO is right for you if you need to build a scalable marketing strategy, mentor your existing team, and drive measurable growth.
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How are your services different from a traditional marketing agency?
We differ from a traditional agency by offering a hands-on, strategic partnership. Instead of simply executing campaigns, we integrate as a part of your leadership team to develop the overarching strategy, define your goals, and build your in-house capabilities. This approach ensures your marketing efforts are directly tied to your business's revenue and long-term objectives, providing a more focused and impactful solution.
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Can you help us with specific, short-term marketing projects?
Yes, absolutely. This is perfect for businesses that need to solve a specific marketing problem quickly, execute a timely project (like a product launch), or need additional support for their marketing team. These services are flexible and designed to provide a fast, impactful solution to a focused challenge.
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What is included in your Loyalty & CRM consulting?
Our Loyalty & CRM consulting services are designed to help you build stronger, more profitable relationships with your customers. This includes a comprehensive audit of your current loyalty programs, developing effective lifecycle marketing and retention strategies, and using customer data for segmentation and personalization. We also provide a clear roadmap for your CRM, helping you select and implement the right tools to future-proof your customer engagement.
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How does Wide Nexus Group help with strategic partnerships?
We help businesses identify, negotiate, and manage strategic partnerships that can significantly boost customer acquisition and loyalty. Our services in this area include developing a partnership strategy and business case, creating and managing co-marketing campaigns, and defining commercial models. We ensure that every partnership is a valuable, strategic asset that amplifies your brand's reach and drives revenue.
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Pricing, fees and charges?
Every task, service or project differs. We have 3 options - hourly rates, package rates for a specific project, and monthly retainer fees. Book in a discovery call with us or submit a contact form. We will do our best to accomodate your needs. After all, your growth is our focus.